There is indeed some debate roaming in the field of web design and development as to whether blogging is still relevant despite the popularity of social media marketing environment.
Regardless of the business is a small or possibly multinational company, blogging is integral to any online content material marketing strategy.
Four (4) reason of creating a blog includes: (1) Drive traffic to a website (2) Increase Search Engine Optimization (SEO)/SERP (3) Position brand as a market leader, and (4) Develop better consumer relationship.
It is part of the web design, and development services of the company are blogging; subsequently, most of the web design the company produce has a content blogging. The way this part is filled-in is through outsourcing. The company outsourced most of the content placed in a website package. However, the client most of the time is dissatisfied with the article posted on the website; thus, modification of material or recreating another article would commonly happen.
As the company develops codecentrix website, the submitted article of the outsource blog content is not business oriented and mostly not reliable. With this, the task was given to me to modify the material. My response to these undertakings was creating another article parallel to the outsource blog content.
In a duration of 1 week, I submitted six articles and ten revised article posted on codecentrix website. However, the report credited to another author as part of the company’s protocol.
A useful application of data science in the area of content management is analyzing the consumer sentiments through feedback, comments, and product review for an e-commerce website or analyzing website traffic.
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